Brand libraryEdition 01 / 2026

A powerful brand.
In every detail.

Everything you need for a consistent Dry Ice identity. Logos, colours, typography and tools for everyday work.

Download logos Explore the guidelines

TechnologyCleaningPartners

Clean technology. Precise results.

Dry IceTechnology / Cleaning / Partners

Designed for every application48 logo variants 2 brand colours 1 type family Brand studio

The foundation

The right logo.
For every situation.

One parent brand connects three divisions. Select a variant and download the prepared files. Always use the original artwork.

Colourway

Parent brand

Stacked composition

Primary logo

SVG PNG

Parent brand

Horizontal composition

Horizontal logo

SVG PNG

The whole family. In one package.

All 48 SVG logo variants, ready for digital use.

Download package

Brand palette

Two colours.
A clear identity.

Blue Whale brings calm and precision. Ocean Green adds energy. Together with white, they form the foundation of every application.

Blue Whale

RGB: 0 / 40 / 69
CMYK: 100 / 20 / 0 / 85
Pantone: 303 C · 5463 U

Ocean Green

RGB: 40 / 159 / 109
CMYK: 80 / 15 / 75 / 0
Pantone: 2417 C · 7482 U

Original colour specifications · PDF

Typography

Aktiv Grotesk.

One typeface for headlines and body text. Clear, precise and readable. Use only Regular 400 and Bold 700.

Aktiv Grotesk / Dalton MaagRegular & Bold

AaAa

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Příliš žluťoučký kůň úpěl ďábelské ódy.

Try your own text48 px

Aktiv Grotesk Regular and Bold are used in previews and PDFs. Install Aktiv Grotesk on your computer to edit Word and PowerPoint files; PDFs already include the font. The package below contains only freely available fallback fonts.

Download fallback fonts

Brand guidelines

Space for the brand.

Preserve proportions, colours and clear space. Consistency begins with the details.

½ H

H = height of the pixel mark

Let the logo breathe

Keep at least half the pixel mark’s height clear on every side. Use a minimum height of 24 px for the horizontal logo and 48 px for the stacked logo.

Recommendations derived by the design system. The original brand files do not specify a mandatory minimum.

Use the full-colour logo on light backgrounds
Use the white logo on blue and green fields
Do not stretch, rotate or retype the logo

The pixel principle

Square pixels evoke dry ice sublimation. Use one motif at an edge, never behind text.

One brand, three divisions

Use the parent Dry Ice logo on company-wide materials. Use division logos only for their own materials.

Factual and respectful

Write in a calm, factual register. Lead with the benefit and explain the process. Avoid superlatives and exclamation marks.

Brand in use

From paper to the field.

The original mockups show colours, frames and pixels in use. These are references with designer notes, not print-ready artwork.

Business cardsReference mockup

Presentation folderReference mockup

Vehicle liveryReference mockup

LetterheadReference mockup

Brand studio

Put the brand to work.

Create a signature, business card or company document. With the right colours and the right details.

Open brand studio

A powerful brand.In every detail.

The right logo.For every situation.